In Full Bloom with Erica Dias

Faith, flowers, and fearless moves. Erica Dias invites us into her world of bold beauty and empowered beginnings.

Fueling Her Momentum

In a sun-drenched studio filled with towering palms and the scent of fresh blooms, a long floral-covered table stretches into the distance. At each setting: a name card, a folded napkin, and a promise—that beauty, healing, and sisterhood are on the menu. At the head of that table—often arranging a stem or guiding a guest with a smile—stands Erica Dias. Entrepreneur. Publicist. Stylist. Author. Florist. An unstoppable woman in full bloom.

But this didn’t begin in a studio—or even with flowers.

“I grew up in Richmond, California,” Erica shares. “People think the Bay is all tech and corporate hustle, but it’s where I got my first real look at entrepreneurship. That spirit stayed with me.”

Erica’s early career brought her behind the scenes of television sets as a wardrobe stylist. From there, she stepped boldly into public relations, founding The B Firm PR, a boutique agency that elevates brands with polish and purpose. Headquartered in both San Francisco and Atlanta, her firm has earned a national reputation for delivering “creative breakthroughs.”

Whether she’s managing communications for high-profile clients or curating immersive brand experiences, Erica leads with an unmatched ability to blend strategy with soul. Her agency’s mission is clear: to educate, build relationships, extend reach, and increase visibility—for individuals, corporations, and culture-shifting brands alike. It’s this brilliance behind the scenes that makes her public work all the more meaningful.

Rooted in Resilience

When the world slowed down during the pandemic, Erica—like many of us—went searching for peace.

“There were so many horrible, sad things happening during COVID,” she says. “I needed something to bring back joy, peace, and happiness in my life.”

That something became flowers.

Without telling anyone, she enrolled in floral school—7 AM to 1 PM, Monday through Thursday, for four weeks. After class, she would head straight to work as a full-time publicist. It wasn’t a career change. It was a lifeline. “This creative outlet saved me from depression,” she says. “It saved me from sitting in all the horrible things going on in the world.”

Built to Bloom

From that season of quiet creativity, Helen Florals was born—a floral design studio named in honor of her grandmother. What began as a personal outlet quickly blossomed into something much bigger—a brand, a movement, and a ministry of sorts.

With lush workshop tables, hands-on instruction, and blooms that dare you to smile, Erica’s floral experiences are about more than centerpieces. They’re about coming back to yourself.

“Helen Florals is such an amazing gift to my life that it took me a minute to even share this creative side with the world,” she says.And when she finally did, the world responded with awe.

Her designs range from simple arrangements for intimate dinner parties to lush tablescapes and creative floral workshops. She’s also made floral history—introducing striking innovations like her signature 5-foot-tall roses, a towering, triumphant symbol of beauty, excellence, and bold innovation.

“I see beauty in all florals,” she says. “But I know everyone isn’t necessarily going to see what I see. That’s why I added a workshop component—so people can create their own arrangements with my guidance.” “I want people to see the beauty in their own creations. That same joy I found—I want to pass it on.” A defining moment came when she hosted her first sold-out floral workshop. “I kept thinking, wow. People trust me to guide them with a gift I tried to keep to myself for so long. And now I’m sharing it—and people love it.”

Today, Erica defines success in new terms.

“Success feels like freedom, joy, and happiness—nonstop. I’ve always focused on impact: changing, growing, moving the needle. I continue to increase my value and not second-guess my price. Success looks and feels beautiful inside and out—and smells really, really good!”

Fueled by Faith

Faith, too, remains at the heart of everything she does.

“My faith is everything,” she says. “Even with a mustard seed of faith—I kept going. And I keep going.” That faith inspired her to write Faith It Until You Make It—a beautiful companion book filled with her favorite motivational quotes and sayings, crafted to offer readers a daily boost of confidence, clarity, and drive. Many describe it as a modern-day affirmation must-have: easy to return to, impossible to forget.

When we asked Erica what advice she’d offer the woman still waiting to bet on herself—to bloom later, or smaller, or safer—she leaned in gently and said: “Start by starting. Block out the noise. And go.”  

What beauty is waiting to bloom in you? Let Erica’s journey remind you: you’re never too late, too small, or too far behind to blossom with boldness.

Follow Erica’s journey:

🌸 @Helen.Florals

📣 @TheBFirmPR

📖 Faith It Until You Make It available at Walmart, Barnes & Noble, and Books-A-Million